Pro-Am Motorsports in Calgary was a growing business with the need for more show room space. Different models of motorcycles, different colours and trims, parts, and more were part of their product portfolio, but customers couldn’t see or touch all the inventory. Part of buying a sports vehicle is the joy of picking out a new toy, and without a first-hand introduction, the purchase is just not as exciting. Excitement drives sales in a lifestyle industry like Motorsports- so what could they do? Moving and expansion were not attractive options- they love their location, and expansion was far too costly.